The quiz helps customers find the perfect primer while strengthening their connection with the brand through a personalized shopping experience.
The problem
High abandonment rate at Smashbox Israel website, at the primers category. Their customers felt overwhelmed by the selection of primers and uncertain about which product would best suit their needs.
The solution
Interactive online quiz that guides customers to the perfect primer by providing personalized recommendations based on their texture preferences, skin type, and concerns, enhancing confidence and simplifying the online shopping experience.
My role
User Research | Ideation and Strategy | UX and UI Design | Usability Testing and
Prototyping | Branding and Illustration
So Smasbox came to me with this issue-
The high abandonment rate indicated that customers needing more guidance were not being adequately supported, leading to missed sales opportunities as these customers often left the site without purchasing due to the overwhelming choices.
The User
The high abandonment rate indicated that customers needing more guidance were not being adequately supported, leading to missed sales opportunities as these customers often left the site without purchasing due to the overwhelming choices.
needs
Straightforward, personalized shopping experience that quickly guides them to the right product based on their specific skin concerns, preferences, and type.
Goals
To find and purchase the most suitable primer that effectively addresses their specific skin type and concerns, ensuring satisfaction and confidence in their choice.
Pain points
Feeling overwhelmed by too many options, uncertainty about which primer is right for their skin, and the inability to test products before purchasing online.
SAYS
“I never know which primer is right for my oily skin”
“It’s hard to choose when I can’t try them out first.”
“
THINKS
“Will this primer really work for my skin type?”
“I hope I don’t waste money on the wrong product.”
“
DOES
Spend time reading reviews and product descriptions, compare multiple products, and often abandon the cart due to indecision.
FEELS
Overwhelmed by the choices, anxious about making the wrong decision, and hopeful to find a product that feels tailored to their needs.
Defining the core goals
Simplifies Choice
With numerous primer options available, customers can feel overwhelmed. The quiz helps narrow down choices based on individual preferences and needs.
Personalized Recommendations
By asking about texture preferences, skin type, and skin problems, the quiz provides personalized product suggestions, increasing the likelihood of satisfaction
Confidence in Purchase
With numerous primer options available, customers can feel overwhelmed. The quiz helps narrow down choices based on individual preferences and needs.
Engaging Experience
The interactive quiz enhances user experience, making the website more engaging and informative, which can lead to higher conversion rates.
Creating the initial concept
The quiz on the Smashbox website guides customers to the ideal primer by asking them to select their preferred texture, skin type, and specific skin concerns, streamlining the selection process.
Planing the results
The system calculates quiz results by mapping customer responses to a predefined algorithm that correlates their skin type, texture preference, and skin concerns with suitable primers. Each answer is weighted according to its importance in determining the ideal product, ensuring that the recommendation precisely matches the customer's needs.
